The pay-for-play transactions are primarily funneled through intermediaries known as independent promoters (or “indies”). Do you want this too for this amount?’ We’re working a campaign, so as much as it sucks, we have to pay the toll.”Īs detailed last month in Rolling Stone, pay-for-play continues to be a common practice in the radio business, with money or goods passing from the record labels to the radio stations to influence airplay. They call me up, like, ‘We can do $1,000 for this station. “They’re very steadfast about nothing in an email. “Ever since, you have to pay $1,000 to $1,500 to get any work ,” Luke says. The new relationship meant that the independent promoter controlled access to the radio station, and Luke had to pay to get one of his artists added to the station’s playlist. Despite these facts, Big Radio continues to oppose the American Music Fairness Act - a bipartisan piece of legislation supported by music creators, community broadcasters, and the American public - that will ensure artists are compensated for the use of their work and protect small radio stations by providing them with the predictability and affordability they need to survive and thrive.Last year, “Luke,” a music-industry veteran who oversees label radio campaigns, received a dispiriting message: A onetime “starter station” - a radio outlet willing to give a song a chance before it’s a proven hit - was now working with an independent promoter. “Digital and streaming platforms already compensate artists here at home as well. In every other democratic nation in the world, artists are paid when their songs get played on AM/FM radio.” “Beyond the blatant hypocrisy of these conflicting actions, it’s downright unjust that iHeart and other broadcasting behemoths have never paid a single penny to the music artists who make their entire business model possible. “Today, iHeart spent yet another earnings call crowing about its profits to Wall Street, yet even as we speak, the company’s lobbying machine is descending upon the Capitol in a desperate attempt to convince lawmakers that the radio giant can’t afford to pay artists for the use of their music on AM/FM radio,” says Crowley.
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